I write often about the importance of building our ideal audience. To create a community of people who are our true fans, who love our work and presence.
However, that doesn’t mean we should aspire to be their guru…
Here’s what I see as the difference between having a true-fan audience, and being a guru:
In some ancient traditions, a guru is a revered spiritual guide. Some gurus command near-total devotion of their students. I respect the freedom to practice religion however one wishes.