When a friend asks you to spread the word about something…

  1. Just be the nice guy/gal and share it on your social media, tagging your friend or colleague so they see that you’ve done this… even though you haven’t taken the time to look into the thing they want you to share and you don’t know whether you’re honestly excited to share it with your audience. You’re simply obliging your friend.
  2. Or maybe you care so much about your relationship with your audience that you don’t feel right just sharing something (even “just” on social media) without being able to personally endorse it… and yet, you don’t want to reject your friend. You don’t know how to say “no” nicely, so you just don’t respond. It’s +1 for awkwardness in the relationship.

Step 1: First of all, does the request even deserve a response?

Let’s start with requests from people you don’t know:

How about requests from friends/colleagues/clients:

Step 2: The initial response

Step 3: After you’ve looked at it, how to respond

  1. Then check in with your gut — are you excited to share this with your audience?
  2. And imagine one of your typical audience members: Would it make sense to them to see you share this thing?

What if you’re *not* excited to share it…

  1. Do you think they could improve it without much effort, e.g. fix some typos, so that you’d be excited to share it? If so, ask if they’d be open to suggestions that might allow you to share it with your network.
  2. What if you think it would take them too much effort to change it to your standards (e.g. They recorded a whole podcast episode and they’re probably not going to re-record it for you… or they just published a book! and they’re not going to rewrite it to please you)?

 by the author.

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Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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