What if your content isn’t turning into income?

If you’ve been consistent with publishing content, yet your audience isn’t buying from you, this post is for you…

A reader wrote to me:

“George, I share your philosophy on the creation of valuable free content. I’ve been blogging daily, as well as creating videos. I would do this work regardless, and want to develop trust with my audience. However, sales have been slow. In your experience, what is the tipping point when your free content begins to translate into revenue?”

​First of all, I applaud the consistency of your content! It has no doubt helped you develop knowledge in your field and consistently improve your ability to communicate your message.

Your audience’s trust in you and your brand has also grown, and it is well-deserved and solid. Your content has improved the lives of many readers, even if they haven’t taken the step to let you know.

However, content does not automatically translate into sales or revenue… and there is no tipping point.

​One content creator could have a full business within months, while another one may never grow a sustainable revenue.