The Power of Consistent, Casual Action

What I’ve Learned From from Making 100 Videos

100 videos was unimaginable to me just a few months ago.

Overall Lessons Learned…

Allow me to share a few things learned from this ongoing project. I hope this inspires you to create consistent content too!


If you want to do this consistently, it’s very helpful to clarify your own motivations. Here are a couple of reasons that may inspire you too:


The method here of “consistent casual content” is to make your creating & sharing as easy and natural as possible for you.

Tips For Selfie Videos


The background / backdrop of a video is important. Some people recommend keeping it very plain (i.e. against a blank wall) so that you can stand out more. My preference is to record these outside, with Mother Nature as the backdrop. I think it makes the video more interesting, and I wish to plant the seed in my viewers to long for the great outdoors, to spend more time there!


Make sure you are somewhere that isn’t noisy or windy.


One of the most common mistakes people make is they look at THE SCREEN while they are recording. As a result, the viewer doesn’t feel the eye contact with the speaker.

Answer: upper left, bottom right, are where I’m looking at the camera lens!


You might want to put your phone on Do Not Disturb (or Airplane Mode) before recording, if you are likely to get texts, calls, or other pings. Then, remember to turn it back to normal mode after recording!


Know what you’re going to say before you start recording. While I’m walking to the dog park, I am thinking about and memorizing the few main points of my video. Aim for 2–3 main points, as that’s all you’ll have time to talk about in a 2–4 minute video. It helps me to count on my fingers as I memorize the ideas.

Alternative to Memorizing lots of Content

If you’re making an important video, e.g. for your website homepage or landing page, you will want to be more precise about what you say, to keep the video as concise and effective as possible.

  1. Memorize just 5–10 seconds at a time.
  2. Record each 5–10 second segment, but alternate between close-up and farther camera angles.
  3. Edit the segments together, or have it done affordably by finding video editors on Fiverr.

Tips For Webcam Videos

If you’re going to do your videos indoors, at your computer, then you’ll find this 2-minute video helpful:

10 Tips:

1. First, see if you look good in a mirror, e.g. make sure you are wearing a nice top (at least not unkempt or distracting), do your hair, put on makeup if needed.

Get an external webcam

If you’re going to record videos indoors, via your computer, consider getting an external webcam to make your videos look a lot better…


What do you believe is important for people to know, to remember, or to think more about?

Crowdsourcing Your Feedback

On this anniversary of my videos, I would like to “crowd source” feedback — you are an important part of this.

My Top 10 Videos

Here are my top 10 videos of 2015… (click on the links below, and enjoy!)

Authentic Marketing:

Keep Your Business Model As Simple As Possible

Joyful Productivity:

Give Blessing To Receive Positive Energy

All my short videos organized by topic:

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"