Use Authentic Deadlines in Your Marketing

Photo by ahmadreza sajadi on Unsplash

An essential tactic many solopreneurs (maybe you) are missing is to use deadlines in their marketing. Do you clearly announce a reasonable expiration time/date when you are selling something or enrolling people into a program?

While I don’t recommend the use of FOMO in marketing, I advocate for using authentic deadlines.

Let me explain the reasons for deadlines and what kinds I would consider to be honest and reasonable.

Why Deadlines?

1. Because the world runs on a consistent rhythm. Our businesses and lives have a schedule of deadlines: to pay the rent and other bills. Expenses are predictable, so we need our income to be predictable too. We need a business model that has a predictable approximate range of sales, in a consistent rhythm (i.e. deadlines!), so the business can sustain and hopefully, thrive.
2. In our world of information overwhelm, our audience needs a bit of help from us to make a decision. This can be done in an authentic, community-based way, such as asking our audience to help us fill our client slots for the month (or the quarter), or to decide whether they will join our course because it is starting soon.

What are authentic deadlines in marketing?