Transforming the desperation energy in your marketing into authentic confidence

What’s more important than trying to get more clients?

• Getting great clients who love your work
• Maintaining your sense of integrity

…yet neither are accomplished when you use marketing strategies that feel “off” to you.

Although some people will buy when we resort to hype and manipulation, it has consequences: Our integrity is put into doubt — in our buyer’s mind, and in our own.

The best clients will be pushed away.

This is marketing from desperation energy.

Unfortunately, even some “successful” businesses are built in this way. Yet later, they inevitably have to turn around and dismantle their “success” and un-learn a lot, and may feel like years have been lost.

This was what happened to me.

In my first 5 years in business, I learned and practiced the conventional strategies of internet marketing. Yes I made money, but I also burned out, and wasted years not growing a real and sustainable audience.

If I had a little more patience, I could have built an…