Member-only story
To get more sales, market to the “lizard brain”…?
A few years ago, I stopped marketing to the reptilian brain.
My conscience could no longer tolerate it…
By “lizard brain” I mean the parts within people that are governed by fear, greed, and impatience.
See the image below that breaks down a real example…
Yes, my sales cycle is a bit longer now. When people find my website randomly, they’re no longer immediately triggered or incentivized to opt-in or to buy from me. It takes them more time to get to know my values, my expertise, and my way of doing things.
Yet, the clients I now get are a much better fit.
And, I’m able to connect with them about my higher values, which makes our work together more fulfilling.
My marketing is no longer going against the values I believe in. I’ve made the commitment to prioritize virtues above quick sales results, and to help others become conscious of the values they’re supporting so that they can be more empowered in their business.
