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The Uniqueness of Your Content

How to Stand Out in a Crowded Marketplace

George Kao
3 min readMar 10, 2020

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You don’t have to be a great writer.

You don’t have to make amazing videos.

To stand out in a saturated online space, what is most needed is to care more than others are willing to care.

Care enough to show up consistently.

Care enough to risk embarrassment or criticism.

This is what most people do: stay quiet, produce little to no content, be invisible online, give into their fear more than their love. This is the bottom line:

Love more, and you will stand out.

Love the people you wish to help.

Love the topics you wish to speak about.

Love the process of learning through taking action.

“But everything has already been said… and it’s been said better than I could ever say it…”

I’ve said it before — and so have many others — but I’ll say it until every reader understands:

You don’t have to try to be unique. Your voice is already unique. Nobody in the history of the world has had your

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George Kao
George Kao

Written by George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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