My job is just to create consistently.

It’s your job, dear audience, to decide whether the content is good, and what feedback to give me.

“Good content” is in the eyes of the audience, not in your own mind.

One person may love my videos, and another person doesn’t like any of them. Therefore, it’s not whether the content is good — it’s whether our energy signatures are aligned.

Stop judging your own content, and just publish.

Unfortunately, as human beings, we are evolved to pay more attention to negativity than to positivity.

Here’s how to deal with negative comments.

Rarely will you actually get one. But if you do, know that it’s (1) someone who is hurting, or (2) they have bad social skills, or (3) they didn’t actually consume your content and they’re only reacting to the topic, because they are tired or sad or angry about something else.

I’ve become “agnostic” as to the quality of my content.

After creating many pieces of content, I’m still often surprised by the reactions (or the lack of it).

This process — create, publish, observe — is how we get to authentic content quality.

Our primary job as content creators is just to say/write stuff that feels true.

Separate the two tasks: creating VS. observing results.

While creating, don’t get ahead of yourself and try to predict the reactions. You will be surprised.

 by the author.



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George Kao

George Kao


Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"