Here’s an attempt to simply explain my whole marketing strategy….

There are 3 stages for every authentic business:

1. Audience
2. Offers
3. Expansion

At each stage:

The Goal: Quantity of Quality
The Method: Rhythm of Testing
The Values: Authenticity of Caring

Stage 1: Audience

Before you can make sustainable money with your authentic business, you need an audience of people who believe in you. There will be some true fans, some regular fans, and others who are potential fans. Read more: What are True Fans?

Stage 2: Offers

Once you have some regular engagers whom you might enjoy working with as clients/customers, it’s time to reach out to them.

Stage 3: Expansion

Once you have offers that are appreciated by your audience, then it’s time to expand.

The GOAL: Quantity of Quality

The aim of each stage is to have more of the right thing.

The METHOD: Rhythm of Testing

At each stage, the method for achieving Quantity of Quality is through regularity of experimentation.

  • The next month you post a survey to your audience that gives options for what you could offer
  • The next two months, you test-announce one offer each month, to see if enough people buy it.

The VALUES: Authenticity of Caring

This is what sets apart your authentic business from a conventional one. You are in business not just for the money, but because you genuinely care (1) about your soulful expression through business, and (2) the well-being and transformation of the people that your business touches. They are not just “leads” and “sales” for you.

Written by

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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