The 10 Metrics for Authentic Business

How to know if your efforts are going in the right direction?

You’re diligently working on your authentic business… but how do you know if it’s going in the right direction?

Or maybe you’ve hired a coach or consultant to help you, but how do you know they’re really helping?

I recommend these 10 metrics to gauge your business success. In this post, I’ll explain each one.

1. Content Consistency
2. Content Reach is Growing
3. Engagement on your content (likes, comments, shares)
4. Audience Research is giving you market insights
5. CTA responses (audience starting to respond to your calls to action)
6. Collaborations are growing
7. More clients or sales
8. Profit is growing or stabilizing
9. More or better client case studies
10. Time spent feels more purposeful

You don’t have to track all 10 immediately. However, aim to understand each one of these, starting from the top, and begin to notice whether your business is going in these directions.

1. Content Consistency