Stop focusing on “Building an Email List”

Focus instead on “Building an engaged audience”

For an updated version of this article, click here.

Let’s switch the question.

It makes a difference to our strategy when we switch the question from “How to build an email list?” to “How to build an engaged audience?”

Meet people where they’re at.

Audiences began to expect brands to meet them where they’re at.

Holding ransom + Steep payment

“But my email list is the only thing I really control!”

The only thing in your control?

When your audience cares about you, they will look for you.

So… should we build our email list?

I see my email newsletter as a free service of convenience for my audience.

The Bottom Line? Your Intention. Release fear & control, and dive into Caring & Generosity.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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