Start building an audience now — even if you have nothing to sell

The fantasy of “Instant Promotion”

  • You sell a very mainstream service, something that most people buy, e.g. tax preparation.
  • You have the means to start with a large advertising budget, e.g. $1,000 per month.

Good copywriting and branding won’t save you either

What it means to “have an audience”

  1. You’ve been sharing helpful content on social media, and you notice that you have several dozen (or more) people who react to (and engage with) your content on a regular basis.
  2. Or, you’re a good networker, and have dozens of friends and colleagues that you have supportive relationships with, who would likely help you promote a new business when it’s time to do so.

Don’t wait until you figure out what your niche is, before you start building your audience. Start creating a network/audience for your personal brand now.

  • Figure out your business idea or niche → Promote it and get customers
  • Build an audience → Get to know them → Create your marketing message and offerings → Get customers/clients

Robots are taking human jobs

For everyone who wants meaningful work in the future, it is imperative to start building your own audience now.

 by the author.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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