So glad our our philosophies are aligned, Patty! Good idea re: “qualification” as an alternative. Also good is “filtering” as Tad Hargrave teaches.

I agree about the helpfulness of data/metrics as a guidance. We just need to be careful how much we’re using it to manipulate, versus test/optimize for honest experiments that we believe will make things clearer and truer for our audience but we don’t know, hence the need to test and study the data.