Simple Guide to Authentic SEO

If you want more people to find your website, you may have heard that you “must” do SEO (search engine optimization).

And when you start researching how, you become overwhelmed by all the technical aspects of it, or even some actions may feel disingenuous to you, that they want you to do things to “beat the competition”, rather than come from a place of service.

In this post I hope to de-mystify SEO for us spiritually-oriented small business owners.

Once you finish reading this, you’ll be able to take simple and genuine actions to improve your SEO without having to do much technical work at all, and without trying to “game the system”… but instead, simply doing your “SEO” from an intention of loving service toward your ideal audience.

To give you some context:

Search engine algorithms change very frequently. Every year, Google Search changes several hundred times in minor ways, and half a dozen times in major ways… how is a conscientious business owner, with an online presence, supposed to keep up with that?

1. You might think you need to hire an SEO firm. The problem is that there are a lot of SEO marketing scams out there, and a reputable SEO firm will cost you in the…