Simple Action Plan to Grow an Authentic Business

1. What is your content creation rhythm?

  • Monday: 1 previously well-received blog post, re-posted as a Facebook Status Update, that I can then boost to new audiences. Example 1, Example 2.
  • Tuesday: 1 re-edited blog post, with new video. Example.
  • Wednesday: 1 re-edited and re-shared blog post. Example.
  • 2015: my rhythm was 5 new videos a week, with a short written post accompanying each video.
  • 2016: I slowed that down to 3 new videos and blog posts per week.
  • 2017: it became 2 new videos and blog posts per week.
  • Now in 2018, I’m only creating 1 new thing per week, but editing/resharing content on the other days, as I described above. ​

​2. What is your content distribution plan?

  • Weekly email newsletter sharing my latest posts. Example. Sign up: George Kao Email Newsletter.
  • Facebook Ads each Week:
  • $30 FB ad of a best post (that is related to my core message) to Cold audience
  • $20 FB ad of a post from awhile ago to my Warm audience
  • Also share my Mon-Fri posts on Linkedin and Twitter

3. What is your plan for offers and launches?

  • Every month: Launch a different online course.
  • Every 6 months: Launch a new book or promote a previous one. Example.
  • Every 12 months: Launch annual group program. Example: Announcing MasterHeart 2019.​

4. What is your plan for connections?

  • Reach out to 2 previous clients to see how they are doing — not to try to get them to enroll again, but to genuinely care and see if I can help.
  • Reach out to 1–2 colleagues or potential referral sources, to appreciate something about their work, to see if I can share a relevant piece of their content with my audience, and to introduce a piece of my content that they might enjoy.
  • Comment on popular posts where I can add value: 1 FB post, 1 Linkedin post, 1 Twitter thread.

 by the author.




Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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