Should we give free/discounted services to friends and family?

What about to our colleagues?

Photo by Ben White on Unsplash

One-to-One Services

You have a very limited amount of time and energy each week to offer sessions to clients. Each slot is valuable, so I recommend charging for all of your 1–1 sessions — even if it’s friends and family… with a few exceptions:

  • Your parents and grandparents
  • Maybe your siblings

Tapering Strategy

What if you still have a lot of open slots for paying clients… time that you’d like to fill?

Group Programs

If you run a group program that can only have a limited number of members, then each slot is valuable. Everyone should be paying.

Paid Online Scalable Courses

Let’s say you offer online courses that are DIY (do it yourself, aka “home study” programs) such as my online courses for solopreneurs. This means it doesn’t matter how many people join your course, it doesn’t take you any additional work. It’s “scalable”.

The bottom line:

You are a small business (or solopreneur) with limited energy and time to earn money from your services, so you need to be very mindful of what you give away that should be paid. Be strict if you want to keep your business healthy.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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