Should we create “irresistible” offers?

Photo by Tim Gouw on Unsplash

Check out the following lines. It’s from a sales page by people I like and respect, but I do want to call out some outdated, manipulative ideas:

  • You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients
  • How to share your story about why you love your work so people lean in and get an “intuitive hit” that they need to work…

 by the author.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"