Should we create “irresistible” offers?

Photo by Tim Gouw on Unsplash

Check out the following lines. It’s from a sales page by people I like and respect, but I do want to call out some outdated, manipulative ideas:

  • You’ll learn secrets for sharing what you do that produce instant trust and desire in your ideal clients
  • How to share your story about why you love your work so people lean in and get an “intuitive hit” that they need to work…

 by the author.

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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com