Turning My Business Priorities Upside Down — from Ego to the Heart

Get more fans ~ boost your likes ~ build your email list ~ get new clients ~ make more money!

The marketers don’t see any other way of attracting customers like you, except appealing to your selfish motive…

After my personal shift, there was also a shift in business…

Previously, I had to keep trying to get better at persuasion tactics and sales skills to “get” people to opt into my “calls to action”, to subscribe, to share, to buy, to refer… Now, those persuasion tactics felt so misaligned with me, that I couldn’t do it anymore.

I had to do what felt right to my heart. And, given enough time, this heart-and-service-first attitude worked to create a sustainable business.

There’s an important factor here: Time.

I needed to practice my craft — my content and my services — until it got good enough that the market cared about it, and trusted me. But because I felt that everything, no matter what, was going to end up profoundly well, the time it might take didn’t matter as much.

Trust was built between me and my market.

Knowing that all will be (and is) profoundly well, and that I (and none of us) can screw that up, and that we are called to prioritize the health of our souls, the fullness of our hearts, in all that we do… this realization has changed so much of what I do in business and marketing, and that is where genuine Trust from others will arise.

 by the author.

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George Kao

George Kao

2.7K Followers

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com