Turning My Business Priorities Upside Down — from Ego to the Heart

This is what you typically see in content/trainings about business and marketing:

Get more fans ~ boost your likes ~ build your email list ~ get new clients ~ make more money!

The marketers don’t see any other way of attracting customers like you, except appealing to your selfish motive…

I understand. As a marketer, I used to do the same thing.

However, a couple years ago, I underwent a shift in spiritual perspective, that also changed my business…

I came to see that we are all deeply, and forever, taken care of… and that is a greater reality that none of us can screw up. No matter what we do, no matter how unskillful we’ve lived life, it is eventually going to work out amazingly well for you… and for me… for everyone.

(Not necessarily in this physical life… but in the long term of our soul/consciousness, which we will experience with absolute clarity and power, this life is but a blip.)

The true life of our consciousness, which I believe all of us will individually experience, it is a life of profound joy, complete peace, unlimited creativity, total well-being, perfect connectedness, unconditional love, far beyond what our words can describe.

As a result of this realization, there was also a profound transformation in my business priorities:

1. The primary questions used to be:

“What’s in it for me?”

“How do I build the business of my dreams?”

2. The secondary questions therefore had to be:

“How can I get more fans, more clients, more money?”

“What skills do I need to learn, to get others to buy my stuff?”

3. The third set of questions (which I made public, to look good) was:

“Therefore, how do I create content that is engaging for you?

“What product/service do I make, that you would buy?”

1. Now, the primary question / purpose became: “How can I be of more use to others… to you? How can I help you, in a way that you feel is truly helpful?”

2. And then, the secondary question became: “Therefore, what product/service do I need to create, to serve the primary purpose of helping you? What kind of content would be best to create that you’ll find useful? What type of marketing do I do, that truly serves you, no matter when you buy — or whether you ever do?”

3. And then, the tertiary question became: “How do I structure my business, pricing, boundaries, schedule, to be sustainable as a business?”

My order of purpose, priorities, questions… became upside down.

Originally it was all about “me first”.

Now, it became “whatever is good for the whole, first.”

Or maybe a different way of saying it is that it shifted from ego-centered, to heart-centered.

Another way to express this new order of priorities:

1. The primary motive of my business became: How do I approach my business in a way that feels deeply good to the heart and soul? How might I embody Love and Truth, because I know I am truly loved?

2. Secondarily, what actions can I see is truly helpful to others? How would I want other businesses to treat me as a customer? What can I do in my business to treat others with that same courtesy?

3. Third, what about the pricing of services, the boundaries of my time, the sustainability of the business?

My conscience, now that it was louder, “forced” me to change how I do business. I lost my appetite for my previous way, and now longed to do something that truly filled my heart…

I gained the energy to serve first, to keep practicing when it comes to my content, my services, until I got excellent enough at my craft, that I developed a better reputation in the market.

The more I developed my craft (the helpfulness of my content, the effectiveness of my services), the more word of mouth naturally spread.

Today, clients come to me from their own initiative, through word of mouth (largely due to my free content, as well as my services to my clients) without me having to keep outreaching to the market asking people to hire me… which I used to have to do.

Previously, I had to keep trying to get better at persuasion tactics and sales skills to “get” people to opt into my “calls to action”, to subscribe, to share, to buy, to refer… Now, those persuasion tactics felt so misaligned with me, that I couldn’t do it anymore.

I had to do what felt right to my heart. And, given enough time, this heart-and-service-first attitude worked to create a sustainable business.

There’s an important factor here: Time.

I needed to practice my craft — my content and my services — until it got good enough that the market cared about it, and trusted me. But because I felt that everything, no matter what, was going to end up profoundly well, the time it might take didn’t matter as much.

And with a spaciousness of the heart, rather than an anxious grasping, true relationships were formed between me and my audience.

Trust was built between me and my market.

Knowing that all will be (and is) profoundly well, and that I (and none of us) can screw that up, and that we are called to prioritize the health of our souls, the fullness of our hearts, in all that we do… this realization has changed so much of what I do in business and marketing, and that is where genuine Trust from others will arise.

I’m certainly not better than any other marketer, but I feel much better than I used to. This sense of deep peace and well-being is worth far more than money or fame.

And with enough time, it spills over into business, making it sustainable, and thriving.



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George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com