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Recover from Entrepreneurial Failure: BREATHE.
7 Steps to Overcome Discouragement
Last year, I launched a product that had far fewer sales than expected… barely any buyers.
My first reaction was to get discouraged and slightly depressed. In earlier years, I would’ve been tempted to quit.
Some might be surprised to read that a business/marketing “expert” like me would experience failures anymore.
In truth, the most experienced professionals usually have more “failures” than anyone else. They’ve learned more than others in their field because they are willing to keep trying new things, keep failing if need be, and keep extracting the lessons from “failures”. Trying again and again, they get a little more knowledgeable with each experiment.
The highly respected marketing expert Seth Godin says:
“The rule is simple: The person who fails the most will win. If I fail more than you do, I will win…. So, if you fail cataclysmically and never play again, you only fail once. But if you are always out there putting your work into the world, creating and starting things, you will learn endless things. You will learn to see more accurately, you will learn the difference between a good idea and a bad idea and, most of all, you will keep producing.”
