Do what you love? or Offer what they want?

Passion vs. Compassion in an Authentic Business

“Do what you love” …vs… “Offer what they want”

Two Sources of Energy

  1. Internal — your own experiences, skills, intuitions, and passion.
  2. External — the struggles, yearnings, and buying patterns of the people you’re in touch with.

Compassion (Com-Passion) = “To Suffer With”

“Being a nice person” vs. Focused Empathy

​You can flavor​ your market-led work with your passion.

Finding Your Purpose through Compassion

Always Aim to Integrate



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George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"