No more “lead magnets” — back to “email newsletters”

…and keep the newsletters simple.

Lead magnets or “ethical bribes” (as they’re also called) are a bait-and-switch.

The recipient just wants the freebie, instead of the ongoing emails.

Distinct Email Lists for Content vs. Offers

People can subscribe to George Kao Best Content and get only my free articles and videos, without specific emails about my product launches.

More Intentional Sign-Up Process

When you visit a marketer’s website, it’s very obvious how to sign-up for their email list. The opt-in box is “above the fold” (meaning, you don’t have to scroll down to see it.)

Keep the Newsletters Simple

I used to spend a lot of time creating my email newsletters.

What about all the work you put into your freebies?

That e-book that you worked hard to create? Publish it on Amazon Kindle.

Be sought-after, rather than tolerated.

This is really why we are transitioning away from lead magnets.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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