Month 6 in my new side business

First, the updates on 6 months into this project:

  • Still spending only about 2 hours per week on this project.
  • Approx. 2,500 people have engaged in (liked, commented, shared) in at least one of my Facebook posts in the past 6 months.
  • These engagers all arrived as a result of my Facebook Ads, which means I will be able to reach them again, using FB’s Custom Audiences of “Everyone who engaged with my page”.
  • Almost all my posts have been text-only (no image) posts of between 300–1,000 words, which means the engagers are likely connecting with my message.
  • Besides the once-weekly long text-posts, I started a weekly FB Live video about 3 months into the project, and because my audience has been seeing my posts for a little while, they are finally starting to connect with my videos too. This is in contrast to the first month when they didn’t want to watch my videos at all.

My Experience of my First Offer

It was probably too early to make an offer to my audience, but honestly I’m feeling a bit rushed to want to finally reveal this side business to you, and my hope was not to reveal it to you until I actually made some money in this business… so that nobody could say “George, your side business worked because you already had an audience… your methods don’t apply to me.”

Now, for my diagnosis about this “failure”…

Primarily, I haven’t done any 1–1 conversations with my audience members yet, to really get to know who they are, to feel their energy, to understand what they’re struggling with, and very importantly: what they’ve been buying.

  • Resonant marketing copy — due to not having done any fan interviews, which would reveal who I am personally
  • Sampling — doing sample calls would reveal my name
  • Repetition of the offer — but if it doesn’t have initial traction, i.e. zero inquries with the first post and ad, it’s likely to be too much effort for any possible additional results… I need to make it something quite different, e.g. a $25 one-time, 2-hour online course, rather than a monthly membership.
  • Personal invitations/outreach — which would also reveal my name
  • Having to keep myself anonymous: it’s hard to build an authentic business without revealing who I am personally!
  • Spending so little time on it: most of these 6 months only 2 hours per week, now just beginning to edge towards 3 hours per week. Also, these aren’t prime hours: I do this on the weekend after the best of my energy each week has gone towards my main business. Giving so little time to a new business is tough. I just don’t get the same amount of brainstorming and experimentation to make progress as fast as I do in my main business.

 by the author.

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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com