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Photo by Nghia Le on Unsplash

Marketing doesn’t have to be fake, nor a performance.

But it does takes the practice of your passion and compassion.

What I’ve discovered, through a lot of trial and error, is that I actually can “be myself” and still do “marketing” (really, connection and education) that naturally spreads.

My branding and “marketing” is average at best.

Rather than trying to be an Authority, I discovered that what works best for me is Authenticity.

Practice the skills of sharing your Passion.

Practice the skills of connecting with Compassion.

Your marketing becomes joyful, human, and authentic.

Written by

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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