Is fear of online criticism holding you back from creating content?

When it comes to creating and sharing content, I imagine that many of us can relate to this statement:

“I’m quite introverted, second guess myself and have sensitivity to criticism in the online world.”

After a few years of creating more than 350 online videos and blog posts, here is what I can say:

Keep your content in the mindset of being helpful, generous, and digestible (rather than sarcastic, critical, salesy, or other more negative intention), and you’ll do just fine.

No matter how imperfect your content is, your audience can sense your intention, and that’s what they will primarily react to, much more than the actual ideas.

If they don’t like the idea, but can sense your helpful heart, they will give you criticism kindly (matching your intention) and that can be very useful to your own growth.

In Facebook, you do this by creating Friend Lists and when you share something, share it with the setting called Friends Except… and add the friend list of people that shouldn’t see that post.

Or, you could even create a very limited Friend List of your most supportive and kind friends, and in the beginning of your content-sharing journey, only share content with that friend list.

But won’t the critical people still find your content somehow?

Trust me, they don’t have the time to look. Everyone’s either so busy, or they have many other things vying for their attention online.

They won’t ever see your stuff at all, unless you deliberately share it with them.

If you generally post on your Page or Channel, only your hardcore fans will see it… Don’t worry about the critical people seeking you out. They’re too busy or distracted by many other things online.

Count yourself lucky if your fanbase eventually gets big enough where you do start to get a critical comment or two.

I’ve noticed the ratio for comments is something like 1–5% negative and 95–99% positive.

Research has shown that we humans need a 3:1 ratio to flourish emotionally — 3 positive experiences, for every 1 negative experience.

Gratefully, if you follow the 2 tips I outlined above, your ratio will be more like 20:1, far more than you need to stay encouraged and continue to create content!

As your audience gets bigger, there will be people who come to your defense, in case of negative feedback.

Lastly, you can always delete any negative comment that is not courteously constructive.

You will never grow your audience, though, if you never “put yourself out there” with your content. And if you use the tips I shared above, “putting yourself out there” becomes a positive experience.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"