Instantly Impressive vs. Consistently Authentic

There are basically two ways to approach marketing…

Photo by Lefteris kallergis on Unsplash
  1. Be consistently authentic

Instant Impressiveness

This is when you work hard to make a great first impression: awesome logo, amazing website, undeniable testimonials, polished videos, perfect products.

Consistent Authenticity

This is an ongoing dedication to showing up consistently, in service to your personal growth, and in ministry to your ideal audience.

Authentic Impressiveness

The world is a big place. Your journey of exploration is a long one. So, don’t worry about what others think of you at first.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store