Improve Your Marketing with These 5 Questions

Question 1. Are people asking me to sell this thing?

This may seem like a strange question, but if the answer is “no”, then we’ve got a lot of work to do, to ensure that your product/service will actually sell.

The best situation is when there’s so much demand from others for a product or service, that you are simply filling a clear want in the market.

Without an obvious want or request from others, you might just be creating a hobby. A hobby’s great, but it’s not going to sustain you financially.

2 ways to find out:

(a) Conversations with other people who are selling this exact kind of thing.

If they are honestly finding it easy to sell the thing, then chances are that you won’t have much difficulty selling that thing as well.

Of course, the more similar that niche mate is to you, the better the data.

Have honest conversations with them about your product/service.

Try to discover their answers to these questions:

  • Do they really have the problem your product is meant to solve? If not, what related problem do they actually have? If you don’t want to “solve problems” then the question is: what goal or experience are they (not you) so passionate about that they would pay for it?
  • Have they bought other solutions/products/services/courses/events to solve the problem or have that experience?
  • What features do they most love or use about that current/past solution?
  • What features are missing that they wish it would have? Or what isn’t working / didn’t work well, about those solutions?
  • Why is it important for them to solve the problem or have that experience? In what ways would it benefit their life if they solved the problem or reached the goal?

Question 2: Does your offering have the features they want?

A lot of entrepreneurs just create a product / service with the features they themselves want.

If you can emulate what is working for the market, and fill in the gap that they yearn to have filled, then you will much more likely have an offering that sells well.

Question 3: Does your marketing talk about the benefits they care about?

The “benefits” to talk about in your marketing are what happens to their life, their health, their relationship, their career, etc. after a typical customer uses your product/service.

You can be different, you can be authentic, and your audience will sense it.

Think about three movie scenes:

If you can describe the above scenes, you are telling a better marketing story than most businesses.

Do this homework and you’ll see more people really “getting” what you offer.

Question 4: Does the price of your offering seem like a great deal to them?

As your potential client looks like your offering compared to what they’ve already tried or seen in the market, do they get an immediate gut sense of:

“Wow! That’s a great deal.”

You don’t necessarily have to lower your price. It’s all about when comparing apples to apples does it seem like a great deal?

Question 5: Are the right people hearing about your offering?

Are you posting about your offering so that your audience/network has a chance to see it? Be sure to contact:

  • Your email subscriber list — let them know at least twice if it’s a launch, or if it’s an ongoing service, mention it in your newsletter once a month.
  • Your social media — post about your offering several times on your Facebook profile and/or page, your LinkedIn, and any other social media you use e.g. Instagram, Twitter
  • Have you spent at least $10 (if you can, $50 or more) in Facebook Ads to make sure your followers know about your offer?

Are you doing some one-to-one outreach?

Don’t take it for granted that your friends, colleagues, biggest fans, will see your offer on social media. 1–1 outreach is important.

 by the author.

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George Kao

George Kao

2.7K Followers

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com