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How To Get Clients Quickly (and Authentically)

George Kao
7 min readMar 27, 2020
Photo by Dan Gold on Unsplash

You would love to do marketing authentically rather than succumb to short-term pressure, deceptive tactics, or hype.

Yet… you need to quickly fill your next course, program, or get some clients now.

How can you get clients ASAP without resorting to conventional marketing strategies that don’t feel right to you?

The key is to care more for your audience than they usually experience.

Here are 5 strategies to consider:

1. Personal Invitation

A client of mine successfully fills her woman’s group every year.

Another client successfully fills her multi-month course.

Both of them do a lot of personal invitations to fill these offerings. They thoughtfully email, message, and even call some of their ideal participants. They mention why they thought of inviting them specifically.

No need to pressure anyone, of course. However, care enough for that person to let them know you would enjoy having them at your event, and that you believe they’ll really benefit, for reasons you name that are specific to them, based on what you know of them.

And before the deadline, care enough to personally send a friendly, gentle reminder.

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George Kao
George Kao

Written by George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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