How to describe what you do? Who are your ideal clients? Take notes after client sessions.

If you’re trying to sell a service, for example coaching or healing, you might hear from marketing experts to never sell the modality but always sell the benefits and always speak to the ideal client.

But you’re left wondering — “how do I know which benefits people really care about… and what type of person is my ideal client?”

To answer these questions, you need to:

  1. Be taking notes about client sessions as you have them.