How can your content compete with the bigger players in your industry?

“How can my free content compete with the the big authors in my? Why would anyone want to watch my videos or read my articles?”

Why do you pay attention to my content? Why do you read my articles, when you have many choices online? There are many other business thought-leaders online who are smarter, more experienced, more entertaining than George Kao :)

“Ok here’s my response before I hear yours. Even if the content is relatively the same, everyone brings their own frequency to how they express it. It comes through in the persons countenance, the tone of their voice, the ordering of the words, the environment etc. I may hear a similar message from someone else, but it might not inspire me in the same way. Also there’s the issue of relevance and timeliness. Marie Forleo may have talked about the exact same thing 6 months ago, but if your new video on the topic pops up in my notifications at the time when I’m looking for the guidance, I’m going to watch your video… and not necessarily think to go searching for the answer from other sources.”
Sandy Freschi

“The simplest answer to your question: other than Marie Forleo, I have no idea who those folks are. And I have no idea who those folks are because they’re not that relevant to what I’m trying to achieve. Folks like you, Marketing for Hippies, Heart of Business, Pink Elephant, Awarepreneurs ARE relevant. And I agree, I love being able to provide personalized care for my audience. Whenever someone gets so ‘big’ or ‘busy’ they need to start delegating the interaction that drew me in the first place, it changes things for me. I get that step might be necessary to scale a business, but it becomes a different experience for the audience.”
— Pamela Alexander

“I’m drawn to people I can relate to who are just up ahead of me on the road. I find inspiration in content and writers that are still out here on the playing field…” — Annie Radha Holcombe

“Why do we choose to have one friend and not another? It’s the same. So many people online say the same thing but they say different way, some have more energy, some less, and each person resonates with others differently. Recently I listened to a video about each of us being unique. I have heard this message many times, but her way of saying it, accompanied by her own story, got to me because we are alike.” — Miriam Llamas Garcia

“Before I see your answers, here are my thoughts: I watch your content and also celebs. The difference lies in personhood. Although you all know things I don’t, I don’t much enjoy learning from over-confident providers who imply that I should emulate them to be successful. I prefer your content because it is more of a sharing rather than a top-down teaching. When I want entertainment, I can go elsewhere.” — Dechen Yeshe Wangmo

“I rarely follow the “gurus” closely as I do love the actual down to earth material you & others provide while engaging with your audience. I can tell you care about your work & take notice that you engage with people on your posts. Not everybody does that (even when they aren’t “gurus”). Your content is given in such a way that I can understand and be able to implement in my own life/business. It has substance. It’s not the fluff/feel good that coats the surface to accommodate the general population to gain popularity. I like that you take a stance & have depth.” — Sharon Lawlor

 by the author.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"