Hi Sarah, thanks! I’ll be sharing my lessons learned each month.
As for FB Ads — I’ve found them to be very helpful in my main business, and now in this new business too. The key is to test different audiences, e.g. don’t just assume that the first audience you create will be effective. In my new business I’m testing 5–10 audiences per post, e.g. $5–10 per day. That’s prob. more than I would recommend spending for a new solo biz without income, but I can spend that amount since I’m more experienced with FB Ads now and want to be able to reveal the business to you all before long :)