This is how people become victims of life: doing the right things only when we feel good, or when conditions are perfect…

Feel Good ➜ Do Right

To live purposefully, to experience more of our potential, we must flip the above equation, and understand that if we act rightly, we end up feeling good.

This is exercising your free will, practicing an internal locus of motivation, thus becoming stronger in your abilities to do the right thing. The better equation is:

Do Right ➜ Feel Good

So, instead of:

“Do what feels good in the moment!”

… I encourage you to:

“Do the right thing in every moment.”

It is an ongoing practice — definitely don’t be perfectionistic. Just keep coming back to the idea, and trying it again, and again. You become more capable over time.

Otherwise, it can become a vicious spiral into hell:

I don’t feel good ➜ so I’m not going to do right ➜ then I feel guilty ➜ (and perhaps suffer some real-world consequences) ➜ so I escape/drown the bad feeling with addictions such as junk food, drugs, porn, or simply: social media.

Break the cycle!

Here’s a tool that can help:

Think Good ➜ (Feel a little better) ➜ Do Right ➜ Feel Good

Whenever it feels challenging to do the right thing (i.e. when conditions are poor for doing your work), consciously use your mind & heart just for a minute to feel a little bit better… and then move immediately into doing the right thing, at least for a bit.

I use my energy reboot which takes me only 30 seconds, and then move immediately into doing what I had planned.

  • I am grateful for the awareness of the right thing to do.
  • I appreciate the opportunity to do this (right thing)!
  • Any bit I can do of this right thing is better than nothing.

Also, you might try to visualize yourself enjoying the work or doing it gracefully.

Use your mind and heart consciously, and you’ll feel a little bit better. Then move into doing the right thing right away. Do not hesitate. The true feel-good comes after doing the right thing.

Oftentimes, we let relatively minor circumstances, like being a little tired or feeling like watching TV, get in the way of keeping our commitments to ourselves, i.e., doing the right thing.

Occasionally you may really need a break (like when you’re very ill).

It is an art to know the difference, and only you know for sure whether you genuinely need a break, or if you’re slacking off.

Do your best to remember the equation (Do Right ➜ Feel Good) and push through — in an uplifting, not punishing way — when you are tempted to slack.

Also important to remember: be lenient with the results. It truly is fine to show up and do the right thing even if you do it poorly.

For example, I never feel like writing my blog posts or making my videos.

Especially this video:

Conditions were sub-optimal — I was dealing with seasonal allergies; I forgot my selfie stick (which I was still using at the time) so I had to hold the camera with my arm; I was at a park I rarely visit so I wasn’t sure what my dog would do; and to top it off, I wasn’t sure what I was going to say!

Yet, because I have a rhythm of content that I’m dedicated to following, I made the video anyway. It was the right thing to do.

I’ve learned that no matter what, if I show up, it always will turn out fine.

​By doing the right thing, even if you don’t do it well, you will inevitably increase your skill over time.

Give into your higher impulse (sometimes it’s a quiet, tiny impulse) in the moment to move yourself — literally, it may require moving your body off the floor — out of your slump, and do something useful. Do the right thing. Every time you do it, you’ll feel a sense of accomplishment, and be a bit stronger the next time you’re in a slump.

If you always wait until you feel good and ready, and conditions are optimal, before doing your work, you will rarely do it.

Don’t delay the building and nurturing of your audience. Great content comes from publishing often, to see what works and what to improve on.

Free yourself from the pressure to be perfect, and simply take action.

Such imperfect action, taken over and over again, creates a momentum that sustains itself over time.

It’s OK to occasionally slip, but as with most things, the sooner you get back at it, the better.

A little framework that might be helpful for you:


  • Visualize what is the right thing to do.
  • Make it a stretch, but don’t overstretch yourself.
  • Have a rhythm for your work that is productive, yet doable.


  • As you approach your work, use your mind and heart for a moment to reconnect to your Purpose and Love.
  • Process over Product: the process you are practicing is the most important thing — let the results take care of themselves over time.
  • My example: I have never made a “perfect” video… I just keep releasing them, and improving over time.
  • You’ll never act perfectly (nor will conditions ever be). Perfection is truly in thewhole picture of your life… there is a perfect beauty to it all.


  • Praise yourSelf, or God (if you believe), for helping you to do the right thing. In other words, celebrate!
  • This builds more trust in your Source of power, for the next time you’re called to do the right thing.

This practice of DO RIGHT ➜ FEEL GOOD, will allow you to excel in your work and in your personal life. Over time, you’ll achieve an authentic success.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"