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Money Follows Confidence

A few thoughts on how to develop authentic confidence

George Kao
4 min readOct 29, 2019

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Photo by Form on Unsplash

Notice that money tends to flow to those who are most confident.

However, fake confidence is too commonly taught in marketing. Fake it ‘till you make it. Appear to be bigger, or more polished, than you actually are. Use hype to get the sale. Offer huge guarantees to remove all their risk.

It does get some people to buy, but fake confidence is neither sustainable, nor does it produce a fulfilling business.

Thankfully, money also flows toward people with authentic confidence. How to develop this?

  1. Ease up on self-blame.
  2. Improve skills through practice.
  3. Notice the value you’re genuinely adding.

Ease Up on Self-Blame

When I make a mistake:

  1. I get curious: “Hmm… what can I learn from this?”
  2. and after a brief reflection (and note-taking as needed),
  3. I move on, knowing that I have the rest of my life to learn and get better!
  4. And I’ve learned that most people are forgiving, as long as I keep improving.

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George Kao
George Kao

Written by George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com

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