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As you move, the horizon keeps receding. As you create content, you’ll find that your creativity is unlimited. Photo by Simon Matzinger on Unsplash

Creating Consistent Content: What if I run out of things to say? Or get bored?

One of my readers told me that she wants to get into a rhythm of content creation, but has the following concerns:

How to reiterate similar messages in different ways?

When you’re standing still, looking at the horizon, it appears that you’re seeing everything there is.

The well of your ideas is deeper than you can imagine. You’ll never run out.

As an example, when I was thinking of the answers to the above questions, I thought that there was literally only 2 or 3 paragraphs I could write. That’s all I was able to think of, initially.

Will we ever run out of music?

In music, there are essentially the same chords, and chord progressions, that musicians have been using for decades… creating tens of millions of songs. A common example are the combinations of the chords C, G, Am, Em, F.

  1. Audiences will keep forgetting about earlier combinations, so that it feels fresh to them, and yet, has a deep resonance they can’t quite pinpoint.

You’ll find the same dynamic in literature and movies.

We essentially have the Hero’s Journey being reiterated, in thousands of movies and millions of novels per year.

This is how it is with your own content creation.

  1. By being willing to open your mouth, or put fingers to keyboard, you’ll keep finding different and interesting combinations of the same ideas.
  2. Your audience will keep forgetting about earlier combinations, so that the same message repeated a year later, will still feel fresh, and yet have a deep resonance.
  3. The context of your life, work, and the world will keep changing. This gives you continually new material to work with.
  4. Your ideal audience, your true fans, can’t help but be attracted to the same deep message, over and over, because it’s also the story of their own journey.

I’ve said the same thing dozens of times.

By this point I’ve made more than 500 videos, each of which is accompanied by a blog post.

In your content, be authentically you.

Engage with your audience to become relevant.

The more you are consistent, the faster you grow.

What if I get bored?

As you practice expressing yourself authentically, and discover that you cannot help but say it differently… you will experience a surge of creative energy… the opposite of boredom!

Deadlines can help a lot.

When you are creating on a deadline, one that you set for yourself, or maybe you are accountable to a coach, or to your audience, it keeps things interesting.

The two fuels for content creation

The first fuel, before you have an audience, is your own inner fire, your passion for your topic.

Written by

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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