As you move, the horizon keeps receding. As you create content, you’ll find that your creativity is unlimited. Photo by Simon Matzinger on Unsplash

Creating Consistent Content: What if I run out of things to say? Or get bored?

One of my readers told me that she wants to get into a rhythm of content creation, but has the following concerns:

I’m concerned I’ll get bored reiterating similar messages a whole lot of ways.

I’m concerned I won’t know how to reiterate similar messages a whole lot of ways!

Can you relate? I certainly could, when I first got started with content.

Let me address each concern, starting with the How To…

How to reiterate similar messages in different ways?

When you’re standing still, looking at the horizon, it appears that you’re seeing everything there is.

Then, as you start to move, you realize that there’s much more to see and explore!

It’s the same with the process of creating content. Right now, you think you know pretty much all that you can say?

You have no idea!

Everyday that you’re willing to open your mouth and speak, or put fingers to keyboard, you will realize that you have more creativity than you thought.

As an example, when I was thinking of the answers to the above questions, I thought that there was literally only 2 or 3 paragraphs I could write. That’s all I was able to think of, initially.

And then I started to write… and here we are with this blog post :)

In music, there are essentially the same chords, and chord progressions, that musicians have been using for decades… creating tens of millions of songs. A common example are the combinations of the chords C, G, Am, Em, F.

Those in fact are the chords as Pachelbel’s Canon… written 300 years ago!

Will we ever run out of music? Never:

  1. Musicians will keep figuring out different and interesting ways to combine the same chords, with different instruments and sounds.
  2. Audiences will keep forgetting about earlier combinations, so that it feels fresh to them, and yet, has a deep resonance they can’t quite pinpoint.

We essentially have the Hero’s Journey being reiterated, in thousands of movies and millions of novels per year.

How come we haven’t run out of plot lines?

It’s because humans can’t get enough of the same deep archetypal stories told again and again.

Also, culture and society — the contexts within which those same storylines are told — keeps changing.

  1. By being willing to open your mouth, or put fingers to keyboard, you’ll keep finding different and interesting combinations of the same ideas.
  2. Your audience will keep forgetting about earlier combinations, so that the same message repeated a year later, will still feel fresh, and yet have a deep resonance.
  3. The context of your life, work, and the world will keep changing. This gives you continually new material to work with.
  4. Your ideal audience, your true fans, can’t help but be attracted to the same deep message, over and over, because it’s also the story of their own journey.

By this point I’ve made more than 500 videos, each of which is accompanied by a blog post.

Do I have 500 ideas? No. I’ve discovered that I have maybe 25different ideas. Yet each idea has probably been said a 20 times in the past few years.

And yet, You, my dear audience, haven’t complained.

In fact, you can’t get enough of me saying the same thing over and over:

In your content, be authentically you.

Engage with your audience to become relevant.

The more you are consistent, the faster you grow.

What if I get bored?

As you practice expressing yourself authentically, and discover that you cannot help but say it differently… you will experience a surge of creative energy… the opposite of boredom!

Keep faithful to your rhythm of consistent content, whatever that may be, and you will never get bored.

You only get bored when you are thinking about your future content. But when you are actually in the process of creating it, you’ll find that it keeps your interest.

When you are creating on a deadline, one that you set for yourself, or maybe you are accountable to a coach, or to your audience, it keeps things interesting.

This is why I believe so much in keeping a schedule of content creation, and announcing that to your audience. Let them keep you lovingly accountable!

Because you, my dear audience, are expecting something new from me at least twice a week (my schedule is now Tues. and Fri. for new posts) I don’t get bored delivering something new to you.

The first fuel, before you have an audience, is your own inner fire, your passion for your topic.

Not sure what you’re passionate about? Simply open your mouth and say something you’ve noticed about life, about yourself, about other people, or about the world.

As you practice the muscle of curiosity (continually asking questions of your own ideas and observations) you will become more and more interested in your topic.

Through the first few months of silence, when nobody is responding ( yet!) this first fuel of passion will power your content.

Eventually, if you are consistent, you will start getting some engagement (especially if you use paid distribution e.g. Facebook ads!).

This is the second fuel: seeing that your content is actually making a meaningful difference in your audience’s lives. That is such a deep reward and it’ll take you much further.

But you’ve got to start with practicing your own muscle of curiosity, because when it comes to your well of creativity, there is unlimited depth.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"