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Conscious Marketing: Understanding Our Metaphors

In order to be able to do marketing and selling consciously (with awareness of how our actions impact others’ emotions, as well as our own psyche), it is helpful to look at the foundational metaphors we use in marketing.

Here are the typical metaphors…

Marketing as War.

 by the author.



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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"