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Conscious Marketing: Understanding Our Metaphors

Marketing as War.

Marketing as Hunting.

Marketing as Religion.

Marketing as Science.

Marketing as Dating.

Also, the more that the marketer becomes conscious of this inner discord, the more he will sabotage his efforts, eventually causing a crisis in his business.

Marketing as Friendship.

Friendship is based on trust. So in my marketing I will always work to maintain your trust, never trying to “get” you to do something that feels off to you or to me.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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