Can we be authentically ambitious?

A reader asked:

“How can we maintain an authentic approach, yet integrate business practices such as target goals? I have a personal challenge to top my best efforts from the previous quarter, e.g. doing twice as many videos, selling more products, etc. Is it possible to have ambition, while being authentic?”

I love this question. I feel that it aims to integrate spirituality and worldliness, right and left brain, heaven and earth.

Here is my approach to synergize these polarities:

Curiosity & Playfulness with Goals

If setting goals or targets motivates you, inspires ideas, and keeps you on track, then go for it. (But if it intimidates you, let it go.)

I do set numbers goals, yet maintain a curiosity about them, a playfulness. “I’d love to sell 75 spots in my next course. I wonder if it’ll happen? :-)”

However, my goals are set realistically, not dramatically higher than previous experience. Otherwise, I know I’d be setting myself up for high-stress high-pressure, and/or disappointment and discouragement.

Ground Goals in Reality

Many entrepreneurs get hyped up by marketers who tell them that they can achieve huge goals in a relatively short amount of time.

They earnestly try to go for it.