Can creating free content really get you more clients?

It’s been said that “Expectations ruin relationships.”

The Purpose of Creating Free Content

It is an ongoing journey of deepening clarity, resonance, and precision.

Then how do we create content and make sales?

  1. Remind yourself of the greater purpose of creating content. Make that purpose deeply ingrained within yourself by reflecting on it — journaling, meditating, praying, or talking with a friend or coach about it. Feel the privilege you have to share messages that help others.
  2. Then create and share your authentic free content consistently, in the spirit of exploration and service.
  3. Make sure that your ideal audience is seeing your content. My favorite techniques for reaching audiences are with FB/IG Ads and authentic collaborations. (I teach courses on outreach strategies like these.)
  4. As you start to gather an audience that engages with your content, recognize how lucky you are that these people are willing to pay you their precious attention — even though there are so many articles they can read, millions of videos they can watch, or podcasts they can listen to. The spending of time is the one currency that they won’t get back. Appreciate your audience’s attention. Feel and express your gratitude for them.
  5. Get really curious about what your audience wants from you. Notice what pieces of content they respond to, and make more stuff like that. Do this to serve your audience, and as a project of further exploring your Calling — that blessed intersection between your passions and what your audience wants.
  6. Talk to your audience about what services, products, and programs they have bought, and what they are looking for. What have they bought — related to what you might offer — that didn’t satisfy them? What are they still seeking that they can’t find? Recognize how fortunate you are to have an audience that you can talk to, for clarifying these things. This kind of market research is incredibly valuable.
  7. Create those services/products/programs that they seek. Alternatively, you can also find another seller who provides those, and earn a commission in sharing those products with your audience.

 by the author.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
George Kao

George Kao


Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"