Business Lessons from Leo Babauta of ZenHabits

How he went from Zero to Full-Time Income — by being of true service to his audience

Leo Babauta is one of my business heroes —he is successful in the mainstream sense (financially) but more importantly, he serves as a model for integrating virtues into business.

Leo earns enough through his membership program (seachange) and books to support a family… while living in San Francisco (which has a rather high living expenses!)

An example of his courage and generosity: he has un-copyrighted his entire blog + ebooks.

image credit:
http://zenhabits.net/start/

Leo found a way to earn a full-time living while focusing on caring for his audience and being honest.

Based on reading various interviews with Leo Babauta — thanks to Michael Pollock’s “20 Questions” post, which gathered some of the best—here are the main lessons I learned:

1. Content is king. Be as genuinely useful/helpful to your audience as you can.
2. Be consistent with your content. And, based on what your audience is willing to engage with, be as frequent as you can. Leo found that 3-5 new blog posts per week was his sweet spot for his audience engagement.