Authentic Business: Prioritize Your Inner Life

George Kao
4 min readMay 5, 2020

“Tell me about your goals,” I said.

“Well… I want a business beyond my wildest dreams… doesn’t everyone?!” — prospective client.

In their voice, a slight tinge of desperation… an unspoken “I refuse to be happy until I get there…”

I can relate. When I started my business 11 years ago, I was uber-focused on external success. Becoming a millionaire, having a huge following, etc.

In the process of seeking these things, I burned out.

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George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com