Are you feeling “not ready” or are you procrastinating?

  • When I started writing this article, I was scared that I wouldn’t have enough to say.
  • When making my videos, by the time I click “record” I feel like I could’ve spent another hour (at least) thinking about the topic.
  • When I launch a course, I never quite feel ready… but I remind myself that whatever I already know will be at least somewhat helpful to the students. We are usually much harsher on ourselves than our students / clients are.

I feel embarrassed often… because I create often.

  • Every book that I publish, I feel at least slightly embarrassed by… but the reality is that if I waited until a book was “ready” I might never publish. Thankfully I do publish, because book after book, each one is getting better. I can always re-publish and re-launch a 2nd edition later… and I will!
  • Every course that I teach, I’m embarrassed by, but I also get feedback that year after year, each version gets better.

Transforming Fear into Love.

  • Excitement
  • Passion
  • Service
  • Curious self-exploration
  • Adventure

Transform Hesitation into Action.

But the doubt, the “lack of readiness” never goes away. We simply get better at recognizing it, and transmuting it into creative action.

It’s Not About Your Readiness, but Your Audience’s…

  1. You build (and further nurture) your ideal audience through authentic, consistent content — for example, through articles you write or videos that you make.
  2. You then notice what topics your ideal audience most resonates with, and you make more content on those topics.
  3. Based on one of the resonant topics, you then create — lightly, with as little work as possible — a product/service/program.
  4. You then simply — without much ado / pressure on yourself or them — launch it to your audience. Don’t think “this better work!” but instead, hold the primary expectation of learning from your audience’s reactions and feedback.
  5. You then take their feedback and you re-launch the thing with more effort and care the next time!

Remember: by waiting until you’re ready, you are delaying what’s inevitable anyway.

If there’s one thing to fear, it’s this: You’ll run out of time.

 by the author.

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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George Kao

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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