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Aim for service, rather than fame.
There is an unspoken assumption in marketing:
More followers = More clients, more fulfillment, more freedom.
A related assumption:
More Money = More Happiness.
These ideas are seductive, because they contain some truth, and they appeal to our human ego. But they come with profound burdens and drawbacks that marketers rarely talk about.
I’ll share with you my experience of getting “more followers”, and why that might not be a wise direction to aim for…
In the first 3 years of my business, I grew my Facebook Page to 3,000 fans, and my email list to more than 10,000 subscribers.
I got a taste of having lots of followers. It is not the fantasy we’re usually sold. In my experience, it did not produce real engagement with my content, nor did it lead to more or better clients. It did however result in more emails to respond to, more spam, and more unpaid requests on my time.
A few years later, I rebooted my business:
I removed 90% of my email list.
I started over, perhaps in a humbler way, grounding my business in a spirit of service, as true as I could connect with, trusting God more, aiming to bring Love into more of what I do.
