Before attending your next group meeting, please understand these things… — I host many group meetings and teach classes via Zoom. Here are the things I wish every attendee/student knew: If you need to leave a meeting in the middle… If you need to leave the meeting early, please leave quietly — without chatting the fact that you’re leaving. I know you’re trying to be respectful but it’s better to slip…

Since you’re drawn to my content, I’m going to guess: You’re in business not primarily for the money nor fame. You’d love your business to be an expression of your calling… an opportunity to serve others’ transformation… what I call an “authentic business.” Of course you’d love your business to…

This morning I was enjoying some social media surfing. Felt like “fun”. I wanted to keep going! But I had a commitment to write this blog post, so I “forced” myself to stop having “fun”, and instead engage with a blank screen and the “hard work” of figuring out what…

A common marketing tactic is when you’re forced to give your email address in order to access a freebie, like an e-book, webinar, video series, summit, email course, or “special report”.​ Marketers call this a “lead magnet”. What an unfortunate term that dissociates marketing from relationship-building. The real problem? It…

Don’t we all wish that building an authentic business can feel “easy”? That just about any action you take in your business results in greater income? Yet, if we are fixated on the results — such as making a specific amount of money in a specific time — then business…

It is a joy and privilege to create an authentic business — a livelihood that is personally and financially fulfilling. And, it’s an adventure that requires tools and skills to sustain oneself and succeed with one’s vision. I’ve been on a mission since 2009 to share knowledge and facilitate experiences…

Are you learning marketing? You’ll be tempted to go after the “newest tricks”, the latest ways to “grab” the audience’s attention, and the “must have” software to automate your business. Constant pressure to keep up with new techniques… to prevent falling behind… feels breathless. Do we really have to do…

Have you heard that in your pricing, you should “stand up for your value” ? Let’s reflect on this: How much is your value? How much are you worth? $25/hour? $250/hour? $500/hour? $10,000/hour? Words matter. They shape how we see ourselves and others. …

There’s an unspoken assumption in marketing: More followers/fans lead to more clients, more fulfillment, more freedom. This is like saying more money equals more happiness. These are seductive ideas. They contain a grain of truth, but they also come with an unexpected price. In this post I’ll share my “more…