“How do I grow my email list?” I’ve been asked this question for years. People hear from business experts that building an email list is the most important thing to do in marketing. It’s a myopic focus. If you talk more deeply with marketing experts, I think they’ll agree. None…

It’s unfortunate that most sales conversations don’t feel authentic and uplifting. Here is the typical framework: 1. Cleverly remind the prospective client of their frustrations, blocks, and symptoms that made them want to seek out a solution. Ask questions or tell stories to get them to really feel the pain…

Why is it hard to sell art… or anything you passionately create? When we create something, we’re hugely biased toward it. We took a long journey to get there, to make that vision a reality. Yet we’re surprised when the thing doesn’t sell well. Others just “don’t get it!”, …

Solopreneurs sometimes wish that they didn’t have to do marketing, and people would just discover them and inquire about their services. For a lucky few, that non-strategy might work. For the rest of us? We have to learn how to do good marketing… Yet, maybe you’ve tried posting about your…

How they go from “I don’t know who you are” … to… “I’d love to be your client!” — To get more clients, you essentially need more of the right people to discover you, then having enough trust to buy what you sell. For us solopreneurs, we don’t need complex funnels. Instead, we need to apply some principles… Being Discovered Three key ways I often teach about how to be discovered…

You’re passionate about providing what you believe to be a much needed service. You put it out there… yet you’re surprised that not enough people buy. With such a great idea, why isn’t your business working… yet? Over the years I’ve met many inspired, visionary, heart-based people who are missing…

When are you not confident in selling your services? It’s when you don’t believe the transaction is truly a win-win. If you really believe in your services, and know that the person you’re talking to would find it to be a great deal at the price you’re offering, then you’re…

It’s sad to see many of the peers I started with in business a decade ago are no longer updating their public presences (social media and website). Back then, we all talked a big game about being mission-driven, out to change the world or at least, our industry. Most of…

Just as yours, my heart goes out to the innocent and suffering people of Ukraine and Russia at this time… and to the other wars around the globe that are underreported. And yet, you might have noticed that I rarely post anything about it, nor about the many important societal…