One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.

Let’s take a step back and consider this first: what kind of person would you rather sell to — someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?

You do have a choice in what kind of prospective client you attract. It’s in…

To be creative, should you “go with the flow” or schedule out your day?

Consider your relationship to “deadlines”.

Some people work well by giving themselves due dates. Others avoid it and prefer to “go with the flow”.

Either way can work… as long as we make the choice consciously, and thereby be accepting of the results that occur (or don’t occur).

If we “go with the flow”, we need to accept that we probably won’t reach our time-based goals… or that goals may constantly change based on our whims or other people’s requests.​

On the other hand, if you want to set a vision, have goals, and achieve them within a timeline, then…

How to get started building your own business, and making it successful?

Over the past 12 years I’ve coached many self-employed people and I’ve found these to be the overall steps to success:

1. Decide the initial type of business. (It can change over time.)

2. Carve out the time for work. (You can’t expect to just “find the time”.)

3. Get a step by step strategy from mentors and advisors who know your field.

4. Self-regulation, mindful work, resilience… or what I call “joyful productivity”.

Let’s look at each step…

1. Type of Business

First, decide what type of business you’re passionate about…

Eliminate, Automate, Delegate, Appreciate.

Not everything on your to-do list is meant to be done by you.

As you look at each task, does it fit all 3 criteria?

1. Enjoyment: You do (or wish to) enjoy doing it.

2. Expertise: You are (or wish to become) an expert at it.

3. Effect: This task has more worthwhile effects compared to other tasks you could do now.

If it passes all 3 checks, then the task is worth your action, with mindfulness and deliberate practice.

If it doesn’t pass all 3 checks, then you need to consider one of these 4 actions…



Here is a plan to help you create a business that expresses your soul — and allows you to have a semi-retirement lifestyle.

​What’s possible with this plan:

  • By year 2: Part-time income, providing your authentic service.
  • By year 4: Full-time income, with 1–1 and group offerings.
  • By year 10: Full & somewhat passive income, allowing for semi-retirement, and being one of the best in your field.

Although this is called a 10-Year Plan, you might be able to speed everything up, depending on how effectively you implement this.

It depends totally on your quantity and quality of focus, and…

I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.

Here’s the secret:

It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.

You don’t need a perfect title or short description to start getting clients.

No matter what your title is, you’ll notice that your friends, colleagues…

(And my rebellious past!)

I’m excited to announce my new 6-month coaching program called TLC — Thoughtful Life Calendaring.

My expectation is that it will help a lot of you make consistent progress in your business, and create better self-care in your life, too.

We’re only into the launch for a few days, and I’m grateful that 21 people have already started the onboarding process. If the rest of this post resonates with you, consider joining us. I believe you’ll find it very beneficial.

Once you are ready to sign up, go to: TLC Coaching Program

Otherwise, read on!

TLC stands for “thoughtful life…

Deeply honored by this very generous mention, Shailaja. Your method of connection -- which is not really a method but an authentic way of relating generously with others -- is something I wish to see more of in the world.

Practice Joy in Every Task — George Kao

The secret to joyful productivity is learning how to find enjoyment in any activity — especially tasks that move your goals forward but isn’t naturally “fun” to do — being able to do what is important, no matter what it is, with a consistency of joy.

This blog post will offer some ways to learn this valuable meta-skill.

Muscle Memory

Let’s start with the idea of Muscle Memory.

Most of us can walk and talk at the same time. Yet we’re born with neither ability.

With practice, you can learn to type without having to look at each letter.

With practice, you…

Because the world is starving for genuine, win-win collaborations

Created with Canva by the author

How do you feel about the word “competition”? For us self-employed people, that word can create anxiety and resistance. Being “competitive” tends to make human beings less cooperative.

Instead, I recommend using the term “niche mates” — other worthy human beings who occupy the same industry niche as us.

They, too, have families to feed, and dreams they hope to achieve. And, similar to us, they also have hidden suffering in their life that, if we only knew, would inspire our deep compassion.

The world is starving for genuine, win-win collaborations.

Let’s find a better way to think about, and…

George Kao

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity"

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