Before attending your next group meeting, please understand these things… — I host many group meetings and teach classes via Zoom. Here are the things I wish every attendee/student knew: If you need to leave a meeting in the middle… If you need to leave the meeting early, please leave quietly — without chatting the fact that you’re leaving. I know you’re trying to be respectful but it’s better to slip…

I’m going to introduce a phrase that I’ll begin using occasionally — “light marketing” or “lightside marketing” — to represent the kind of marketing I aim to practice. What might come to mind by the word “light” is that it’s ineffective. That’s not what I mean by it, of course…

A reader noticed my active social media following and asked me: “How often to post, to build a following like yours? How to stand out in a crowded marketplace?” This is a good question. Building an audience first, before expecting a steady number of clients, is a foundational strategy that…

Observe the business experts you follow: notice the core message of their emails, social media, and websites… Are they trying to tempt you with big incomes and large followings? “Make 7 figures!” “Get one hundred thousand followers!” By selling wealth and fame, they are leading some people towards anxiety and…

I don’t think you and I need to worry about the world-destruction potential of Ai. Why? Because those of us reading this (who don’t work in the Ai field or in politics) have almost no little influence over that possibility. It’s not a good use of our time or energy…

I’ve noticed that many people struggle with maintaining a consistent rhythm in their content creation. They create in sporadic bursts, and find it difficult to regain momentum each time they return to creating. Of course, it’s important to take breaks from creating… but ideally, we would do it in a…

Years ago, I launched a program I was very passionate about. I imagined 20, or 30, maybe even 50 people enrolling and participating. Exciting! Actual number of sign-ups? One person. I had to cancel it, and refund the person. It was a painful experience, because my expectations didn’t match the…

Some thoughts from a random solopreneur — The Open Letter to “Pause Giant AI Experiments” is making the rounds. It has many good points. But the called-for solution is deeply flawed and cynical. 1. The two leading AI companies are being targeted in this letter: OpenAI and Midjourney. It looks to be a smart strategic move by…

Time requirements for an authentic business… — After coaching many people on how to grow their business, I find this recurring issue: Many people are not spending enough time on the right actions… therefore it’s no wonder their business isn’t growing… From my experience as a successful solopreneur and coaching hundreds of others, I’ve summarized the most…