3 Step Process for Building an Authentic Business

Step 1 —Be Yourself.

Do what you love in your business.

Step 2 —Connect with those who naturally show up.

As you share your passionate content online, eventually you’ll gather some loyal readers or viewers. These are people who consistently follow your content, your fans, and may also be commenting/engaging on your stuff, and perhaps even sharing it forward.

Step 3 — Offer what they want.

You could either create the product, service, program, event, or membership that they are wishing for…

Keep repeating the above 3 steps

…to build a larger tribe and a more lucrative business.

Giving Up

The above process works, but most people don’t work the process. Why? Because Step 1 takes the longest, so people give up long before they get enough traction.

Successful *and* Authentic

All the successful and authentic businesses — whether it’s a coach, a speaker, a blog, an event, a membership site, a product, a service, etc — basically followed all 3 steps above.

Successful and Inauthentic

The businesses that succeed *who are inauthentic* (which ultimately ends in stagnation and misery!) basically skipped Step 1.

Unsuccessful, Inauthentic

Unsuccessful *and* inauthentic business basically skipped Steps 1 and 2, and tried going right to Step 3: offering what they think the market wants, without it based on their passion (Step 1), or market understanding (Steps 2).

Take the 3 Steps and keep coming back to the process.

If you want to build a business you’re passionate about, where you can be authentically you, then take all 3 steps above.

 by the author.

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George Kao

George Kao

2.7K Followers

Authentic Business Coach & Author of 4 Books including "Authentic Content Marketing" and "Joyful Productivity" https://www.GeorgeKao.com